Sponsorship & Endorsements
We advise sports apparel and equipment manufacturers, sponsor brands, clubs, associations and sporting individuals on all forms of sponsorship and endorsement agreements across a variety of sports including football, cricket, darts, tennis, rugby, boxing and snooker.
Our expertise in this particular area enables us to ensure that clients obtain the appropriate commercial rights and also that the contractual arrangements put in place comply with sporting regulations, as well as advertising and licensing restrictions.
Our experience includes advising on:
- Front of shirt sponsorship agreements
- Sleeve sponsorship agreements
- Boot, training shoe and associated sportswear agreements
- Individual equipment supply agreements
- Brand ambassador agreements
- Naming rights arrangements (including tournaments, competitions, stadia, training ground and other venues)
- Technical kit supply agreements
- Equipment supply agreements
- Commercial partnership arrangements
- Affiliate schemes
- Trademark licensing arrangements